GFF Architects and Architexas are engaged in the comprehensive restoration and redevelopment of the historic Brown Cracker and Candy factory in the Dallas West End District for owner Granite Properties. The building is comprised of 3 structures, the first dating from 1903. As the Brown company grew, this first wood frame structure was added to in 1907 with a 4-story heavy timber structure, and then again in 1922 with a 7-story concrete structure. The factory operated in the structure until the 1940’s, after which it was used by a variety of retail and warehouse tenants, remaining largely underutilized or vacant until the 1980’s. The building was then redeveloped into the West End Marketplace, a mixed-use entertainment venue with shops, restaurants and nightclubs, and 10 movie theaters. Planet Hollywood would eventually occupy a portion of the massive building. The West End District fell on hard times, and the building was vacant again in 2006.
The building is to be fully restored. All windows are being refurbished, all masonry is being repaired, the interior wood and heavy timber structure is being cleaned and restored, and the insensitive modifications done to the building in the 1980’s is being reversed. The iconic rooftop water tanks are also being rehabilitated and will receive a 21st century update to its nighttime lighting. In addition to the restoration, a garage is being created in the basement, the 5th floor is being expanded to include additional lease space and outdoor terraces on top of the 1903 and 1907 structures, and a conference and amenity center is being added on top of the 1922 structure. Restaurant tenants will occupy the first floor, and the remainder of the 200,000 square foot complex will be leased to create office tenants. The restoration is expected to be complete in January of 2017.